Your property's website is more important than ever. It’s your number one, most profitable direct distribution channel. It's the hub all marketing efforts revolve around and an extension of your brand identity. Your website should be fully functional on mobile devices, and reflect your property’s unique style, while generating direct bookings.
At Fastrack Group our speciality is the hospitality industry, so we have a deep understanding of your needs – and that of your visitors as well. Our websites marry the conversion-focused goals of your property with the best in-class user experience, resulting in a tailored experience that makes guests want to book on your website.
Our in-house staff—some of the industry’s most talented designers and copywriters—use proven best practices in site architecture, usability, and design to ensure your site is easy to navigate, uses strong text and visual cues, and inspires more guests to complete a booking.
Increase Direct Online Bookings
A beautiful website design isn't enough without proven usability and revenue-generating performance behind it. Our understanding of how travellers search, shop, and book rooms leads to increased conversions for your property. We use this insight to implement the latest interactive designs, technology, and usability best practices so your property realizes increased online bookings.
Realize Proven ROI
Get results you can see. We continually monitor performance and opportunity areas with real-time integrated analytics to show performance statistics, including roll up reporting. And, through completely transparent reporting, you’ll know what works to increase your revenue.
Manage, track and control your online presence with a user-friendly content management system (CMS). This powerful system lets a non-tech savvy person easily change content, upload new photos or promotions to keep your site current for travel shoppers and guests, and make other changes you need.
Front and Back-End Web Development
Our full-stack development team works collaboratively to produce exceptional code. An agile, iterative method means development work happens efficiently and with best practice in web standards as our top-of-mind, tip-of-fingers priority.
Want the software and applications that power your site or app to work nicely together? API integrations allows us to tie into existing services and create powerful applications that share data.
Well executed e-commerce solutions require excellent user experience and expert technical solutions. We use the best open source solutions and web-based platforms to build sites that look great and convert well.
Content Management Systems
Our content management system (CMS) is our very own custom built for the accommodation industry. It is also a multi-site, multi-property system allowing you to update all properties in the one place.
Most projects can't use an out of the box solution, but instead require a customised approach. We work with global travel and tourism providers to build powerful, enterprise-grade applications in PHP.