Veriu Suites & Hotels

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Overview

Veriu Suites and Hotels is a boutique accommodation provider with three hotels located across Sydney and two more set to open by the end of 2018. Veriu offers a diverse mix of heritage and new developments focusing on authentic local experiences.

The Challenge

Following successful hotel launches in 2016, Veriu debuted its newest hotel, 64-room serviced apartment hotel Veriu Broadway, in April 2017. Veriu wanted to find a local digital agency with a high level of experience in marketing new brands and boutique hotels in a highly saturated Sydney market.  They required an agency with an innovative approach and high level of knowledge in CRO and the direct booking channel to showcase the brand, increase awareness of the hotels and drive direct revenue.

The Solution

Veriu appointed Fastrack following the launch of the new website to integrate the hotel offerings and brand across all channels including SEO, CRO, PPC and Email Marketing. A search marketing strategy was executed including remarketing to targeted audiences, SEO and display advertising. Ongoing CRO is in place to drive conversions and overall revenue through the website. A customer centric email marketing campaign was also created to reengage past guests and continue to reinforce the brand in consumers’ minds as the place to stay in Sydney.

The Results

Veriu's first year of operation in 2017 was very successful. Fastrack guided Veriu through multiple property rebrandings including smooth transition of all digital assets. Website traffic and revenue are continuing to grow against the seasonal trends for Sydney.

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