TOP 10 Holiday Parks NZ

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Overview

TOP 10 Holiday Parks is New Zealand's leading holiday park group with over 45 holiday parks across all of New Zealand. They provide fully integrated accommodation options to travellers from motels and self-contained units through to cabins, tens and powered sites (caravans, motorhomes, campervans, RV's and Winnebagos).

The Challenge

TOP 10 Holidays Parks needed to refresh their digital strategy with a primary focus on attracting the large numbers of travellers using mobile devices to research, plan and book their travel. Their existing digital strategy, including their website, wasn't mobile-friendly.  Their member parks were also losing a lot of bookings directly to the online travel agents such as Booking.com and Expedia who offered a much easier way to book.

The Solution

Fastrack’s digital solution included redesigning the TOP 10 website to include a new mobile-friendly Web Booking Interface (WBI) linked directly to their preferred PMS via two-way API.

The Top Motels brand was also integrated into the main TOP 10 website. After the website went live a comprehensive SEO and content strategy was launched and many new SEO landing pages were created to target New Zealand’s largest regions.

The Results

TOP 10 now controls the entire user journey on their website and the loyalty program has been integrated into every stage of the booking experience. The new website design has made the booking process simpler and resulted in an increase in conversion rate and overall revenue.

The ongoing SEO optimisation and landing page creation has resulted in a 16% increase in organic traffic year on year.

24% Click Through
16% Website Traffic
26% Conversions

Want to see what we can do? Let's have a conversation!