TOP 10 Holiday Parks is New Zealand's leading holiday park group with over
TOP 10 Holidays Parks needed to refresh their digital strategy with a primary focus on attracting the large numbers of travellers using mobile devices to research, plan and book their travel. Their existing digital strategy, including their website, wasn't mobile-friendly. Their member parks were also losing a lot of bookings directly to the online travel agents such as Booking.com and Expedia who offered a much easier way to book.
Fastrack’s digital solution included redesigning the TOP 10 website to include a new mobile-friendly Web Booking Interface (WBI) linked directly to their preferred PMS via two-way API.
The Top Motels brand was also integrated into the main TOP 10 website. After the website went live a comprehensive SEO and content strategy was launched and many new SEO landing pages were created to target New Zealand’s largest regions.