The Vulcan Hotel

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The Vulcan Hotel is an award-winning hotel that provides boutique accommodation in the heart of Sydney. The contemporary yet heritage property features a selection of accommodation rooms, café and courtyard.

The Challenge

The client required a new website design, to help showcase their unique property and get more direct bookings. They needed to showcase their rooms in a clearer way, provide information about their location and what is around their hotel, plus events coming up in Sydney. Making the booking process was also a requirement.


Working closely with Vulcan Hotel, Fastrack was able to guide them through the whole design process, from advising on a new site structure, wireframing out the concept to the visual design. The new design addressed all the requirements issues the client needed. From using large updated imagery to engage users, showcasing their rooms and features, a clear booking search plus showing what’s around and on in Sydney, Fastrack has created a fresh, modern and engaging site to help Vulcan Hotel get more direct bookings.

The Results

As the Vulcan Hotel launched at the beginning of July 2017, it is too soon to read the results so far, but organic traffic has increased 44%. Check back soon for more results.

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