The Point Coolum Beach

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Overview

The Point Coolum Beach is one of the Sunshine Coast’s leading 4.5 star resorts featuring spacious apartments and luxury villas across three separate and unique buildings perched on top a hill overlooking the spectacular Coolum Beach.

The Challenge

The client required a fresh new brand that represented the uniqueness of the resort as well as keeping in line with the various styles of accommodation and services offered. They also required a new digital marketing strategy and website incorporating the new branding created to relaunch the resort into the market and combat a decline in overall bookings due to an increase in competition in the local area by new resorts and hotels.

The Solution

A fresh new brand was created to reflect the closeness of the resort to the beach and unique outlook of the property over the ocean.  The brand was then infused into a new responsive website that included many of Fastrack’s unique website design elements and technology functions such as Dynamic Rates and leading conversion triggers such as ‘one click search availability’. A search marketing campaign was also launched at the time the website launched included SEO, AdWords as well as email marketing.

The Results

It is too early to provide any results for the website was launched on 9 February, but we can already see a decrease in the bounce rate of over 50% and a 100% plus increase in click through rates and time spent on the website.  

100% Click Through

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