The Collectionist Hotel

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Overview

Part of the Collectic Hotels group, The Collectionist is a brand new boutique hotel with a focus on creativity and uniqueness.

The hotel features 39 individually designed rooms, commissioned from nine artists, seven architects and four design firms.

The Collectionist offers a revolutionary check-in process wherein, upon arrival, guests are invited to peruse available rooms and pick which bespoke room design appeals to them for their stay.

Being the first of its kind in Sydney, the property has made headlines in various print and digital publications such as TIME Magazine, Vogue Australia, and The Sydney Morning Herald just to name a few.

The Challenge

Collectic Hotels were looking for creative digital partners to help them develop branding for The Collectionist Hotel and the parent company, accompanied by two websites and an integrated marketing strategy to launch The Collectionist brand in the competitive accommodation market.

With a one-of-a-kind approach to accommodation that deviates from cookie-cutter hotel chains, The Collectionist needed an agency that understands the brand’s uniqueness while offering flexibility, driving direct bookings, and increasing revenue.

The Solution

Fastrack Group encapsulated The Collectionist’s uniqueness with visually stunning and cohesive branding designs. This was done in collaboration with Neil Hazelman, an accomplished and award-winning executive creative director with over 20 years of industry experience.

Fastrack also provides a flexible marketing service tailored to The Collectionist needs, which includes SEO, SEM, Social Media, CRO and email marketing campaigns.

Each channel and content are carefully monitored to tell a cohesive brand story both online and offline.

The Results

In a highly competitive environment, Fastrack was able to boost The Collectionist’s visibility across channels through a flexible marketing strategy and a beautifully responsive, bespoke website.

Since the launch of The Collectionist website in May 2018, the website traffic increased by 77%, with an average of 4,500 website traffic per month. 

The Collectionist social media channels are at a steady organic increase, with content receiving high engagement from a loyal and active following.

Through Fastrack’s management, the hotel Instagram @hotelcollectionist has reached +1,921 followers (and counting) and drove 1,045 website sessions from organic posts and engagement alone.

This steady growth demonstrates brand credibility and creates brand awareness without investing in paid social media ads which is especially important with new brands.

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