Part of the Collectic Hotels Group, The Collectionist is a brand new boutique hotel with a focus on creativity and uniqueness.
The hotel features 39 individually designed rooms, commissioned from nine artists, seven architects and four design firms.
The Collectionist offers a revolutionary check-in process wherein, upon arrival, guests are invited to peruse available rooms and pick which bespoke room design appeals to them for their stay.
Being the first of its kind in Sydney, the property has made headlines in various print and digital publications such as TIME Magazine, Vogue Australia, and The Sydney Morning Herald just to name a few.
Collectic Hotels were looking for creative digital partners to help them develop branding for The Collectionist Hotel and the parent company, accompanied by two websites and an integrated marketing strategy to launch The Collectionist brand in the competitive accommodation market.
With a one-of-a-kind approach to accommodation that deviates from cookie-cutter hotel chains, The Collectionist needed an agency that understands the brand’s uniqueness while offering flexibility, driving direct bookings, and increasing revenue.
Fastrack encapsulated The Collectionist’s uniqueness by creating visually stunning and cohesive branding designs produced by our award winning Creative Director, Neil Hazelman.
Fastrack assisted with the launch of their new brand and hotel tothe marketing and created a multi-channel digital marketing campaign which included their unique website, ongoing SEO, SEM, social media, and email marketing campaigns.
Each channel and content is carefully monitored to tell a cohesive brand story both online and offline.