Swiss Belhotel International is recognized as one of the world's fastest-growing hotel chains and management groups. Ranked amongst the world's top 100 international hotel management companies, Swiss-Belhotel International has been awarded six times as Indonesia's leading global hotel chain and favourite 4-Star hotel.
In 2017, Swiss-Belhotel International reached out to Fastrack because visitors to their website were converting at a very low rate and despite running great specials and using conversion strategies on their website they could not increase their direct bookings. Additionally, despite having a large website with strong ranking potential and a lot of content, Swiss-Belhotel
Swiss-Belhotel appointed Fastrack to clean up their website’s technical SEO, write new hotel homepage copy for the hotels in Australia and New Zealand and do ongoing conversion rate optimisation (CRO).
Fastrack identified many major SEO flaws in the Swiss-Belhotel website and made recommendations to rectify the issues. New homepage copy was produced which was rich in non-branded keywords yet easy to read.
Fastrack made recommendations to improve the incorrect setup of the Swiss-Belhotel booking engine which was causing the loss of many potential customers. Lastly, Fastrack completely redesigned the Swiss-Belhotel website, which was very outdated, and ran an A/B split-test on the new design against the old one.