Staysouth is Queenstown, New Zealand leading boutique property management company specialising in Queenstown luxury accommodation, apartment and villa holiday rentals.
With a diverse range of properties located around Queenstown and the highly competitive market, Staysouth.com needed to increase direct bookings for each property throughout the year, not just during their high season. Staysouth.com required a full-service agency specialising in the accommodation industry that could provide them with a new overarching digital marketing strategy in order to achieve this.
Working closely with Staysouth.com's management, the team at Fastrack provided a new digital marketing strategy to reach their desired audience more effectively and make them much more visible online, showcase their properties and easy to book with. A new website was launched late 2016 and an advanced search marketing strategy was implemented to ensure potential guests find them at the right time and book directly.