Peter Johnson, is CEO of Intouch Data Pty Ltd (ITD) a company he founded in 2001. Prior to that Peter worked with Sheraton Hotels in the Pacific region holding various positions related to revenue management and marketing, with his last role as Marketing Manager at Sheraton Brisbane Hotel & Towers (now Sofitel).
Peter started ITD on the basis that the hotel industry, while collecting vast amounts of guest data, lacked the resources to make the most of this valuable asset. ITD has become an industry leader in the areas of data and data management. ITD’s applications are in place at hundreds of hotels including Accor, IHG, Shangri-La, Peninsula, Stamford and Grand Hotels.