Ocean Centre Hotel

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Overview

Ocean Centre Hotel is an accommodation provider of 4 star contemporary style rooms in Geraldton, Western Australia. The hotel has 92 styled rooms which feature modern technology and designs.

The location is directly opposite the beach and provides unbeatable views up and down the Geraldton foreshore.

The Challenge

Ocean Centre Hotel required a new website with a fresh look and feel to increase direct website bookings.

The new website design would need to highlight the stunning location, streamline the booking process, increase overall customer engagement and increase the online credibility of the hotel.

This required development and optimisation of all existing digital assets, a new website, repositioning as one of the top hotels in Geraldton and a complete on-page SEO boost to increase current search rankings.

The Solution

Ocean Centre Hotel appointed Fastrack to develop their new website and to implement a core SEO strategy.

Fastrack’s industry-tailored CRO strategies combined with a new responsive design that accentuated their existing branding and stunning imagery has given the Ocean Centre Hotel website a refreshing seaside look and feel with better user engagement than their previous site.

Fastrack was involved in the core on-page search engine optimisation of the Ocean Centre Hotel website. During the development stage, the structural aspects of the website were optimised for the best performance. After development was completed, onsite search engine optimisation was undertaken to boost the core location-based keywords.

The Results

Fastrack achieved a phenomenal result over the short period of time for Ocean Centre Hotel. We can see that there has been a clear increase in direct website bookings as shown by the increase from 7.6% overall booking contribution rate to now be 14.65% overall booking contribution rate.

52% Website Traffic
175% Direct Bookings
5.36% Occupancy

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