Munro Hotel Group

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Overview

Munro Hotel Group is a leading accommodation provider based in Nelson, New Zealand with 3 very different hotels – The Hotel Nelson, Trailways Hotel Nelson and DeLorenzos Studio Apartments.

The Challenge

With an upcoming hotel rebrand from a major franchise chain to an individual locally owned brand, Munro Hotel Group wanted to bring all three properties and their digital assets under the one banner but still each property have their own individual website and online presence.

Solution

Munro Hotel Group chose Fastrack New Zealand to custom design and build their new digital presence that included four unique hotel property websites (three hotel and one overarching group branded website) with similar theming to ensure brand consistency. Fastrack’s custom hotel website solution included a single content management system that allowed users to update all four website with one single user access system and common content across several websites. A structured SEO program was also created for the launch of each website to ensure visibility on all the major search engines.

The Results

The websites were launched in March 2018 and already each property is reporting an increase in direct bookings. Within one month the 3 hotels are now taking up the top 3 results in Google Maps for non-branded accommodation terms.

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