Munro Hotel Group is a leading accommodation provider based in Nelson, New Zealand with 3 very different hotels – The Hotel Nelson, Trailways Hotel Nelson and DeLorenzos Studio Apartments.
With an upcoming hotel rebrand from a major franchise chain to an individual locally owned brand, Munro Hotel Group wanted to bring all three properties and their digital assets under the one banner but still each property have their own individual website and online presence.
Munro Hotel Group chose Fastrack New Zealand to custom design and build their new digital presence that included four unique hotel property websites (three hotel and one overarching group branded website) with similar theming to ensure brand consistency. Fastrack’s custom hotel website solution included a single content management system that allowed users to update all four website with one single user access system and common content across several websites. A structured SEO program was also created for the launch of each website to ensure visibility on all the major search engines.