A strong presence in Google is critical to get direct hotel bookings. In 2014, Google had 2.1 trillion searches with an estimated 32% of clicks going to the top ranking website. At Fastrack Group we drive more direct bookings for hotels through Google search using search engine optimisation (SEO).
You can compete against multi-million dollar online travel agencies and your local competitors - you just need to be smart about SEO. Good hotel SEO gets you ranking high in Google for the right search terms so people who may stay with you, find you.