Insights

Collaboration is a Must for Content Creation for Travel Brands

09 Jul 2015 Adrian Caruso

While social media channels may vary in popularity, high-quality content is always craved by customers. And social media sources provide a way to deliver this digital content effectively and efficiently. But before a brand can leverage these social media platforms, they must create compelling content that’s relevant and resonates with their audience and brand. This is especially important for travel and hospitality brands because travellers consider the brand to be a part of their travel experience.

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Mobile Hotel Apps - What Travellers Want

16 Jun 2015 Adrian Caruso

As more travelers look to book their trips on various mobile devices, hospitality marketing experts need to respond to this mass mobile booking. To steer marketers on the right path, a recent Key Lime Interactive report described the factors that matter to travelers when planning their trips via mobile hotel apps. According to the report, travelers want a personalized experience, last-minute offers, and a streamlined mobile process. HotelMarketing.com featured more on what it takes to attract mobile business.

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How to Easily Get More Travel Bookings

29 May 2015 Adrian Caruso

This year, expect more travellers to embark on more travel. With today’s strong U.S. dollar and lower unemployment rate, people have more money to spend and many plan to spend it on travel. The Bing Ads team recently released some important research findings to help hotel marketers get ready for this major bookings boom. And HotelMarketing.com featured five of their hospitality marketing musts.

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How to Engage Hotel Guests via Social Media

04 May 2015 Adrian Caruso

Social media has changed the way that hotels connect with its customers. But they shouldn’t limit their social connection to before and after visits. Instead, social media can be carried throughout a guest’s entire stay.

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A Simple Test to See If Your Website Is Ready for April 21st

02 Apr 2015 Toby Shaw

On April 21 Google will publish a major update to their search engine that is the biggest change to mobile search yet.

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The Best Tool to Check Your Google Ranking

31 Mar 2015 Toby Shaw

Google change how they rank websites up to 500 times a year. On a single day your website can move from 3rd to 7th place.

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