How to Convert OTA Guests into Direct Bookings

26 Apr 2016 | Adrian Caruso

At Fastrack we get approached on a weekly basis by hoteliers of all types and sizes about a common problem…..their OTA (Online Travel Agent) bookings are growing constantly each month in comparison to bookings made via their direct channel. In fact many hoteliers OTA bookings are around 50% of their total bookings. This means that one out of every two guests is costing them at least 20% commission.

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Beacon Technology Opens Up a World of Opportunities for Travel Brands

13 Aug 2015 | Adrian Caruso

Mobile makes it easier to connect to people at any time and every place. Today, beacons are taking this concept of contact even one step further by making this reach much more rewarding to both brands and consumers. Beacon technology is based on using beacons to send location-specific offers and information directly to mobile devices. Beacons are already big among retailers and have started making their mark in the travel industry with airports, hotels, and airlines. shed light on what beacons can bring to hospitality marketing.

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