How to Increase Your Direct Bookings by 30% Overnight
How would you like to increase your hotel direct bookings by 30% overnight? This article will give you a step-by-step breakdown on a simple way to pump up your direct booking conversions, but first, let’s take a look at a success story from one of our clients using this method.
This hotel's conversion rates had been dropping month on month for some time due to increased competition from online travel agents and the industry-wide customer trend towards comparing online deals before booking. They needed a fast, efficient solution to stem the tide of customers booking through the OTAs rather than on their website.
In order to remedy the situation, we recommended creating a book direct campaign powered by smart popup technology. We got to work, designing and building multiple popups to target different devices, all of which are compliant with the strict Google popup guidelines. Our new campaign yielded instant results:
- 31.37% increase in eCommerce Conversions
- 28.10% increase in Transactions
- 28.96% increase in Revenue
As mentioned, these results were powered by 2 things:
- A strong book direct campaign
- Engaging delivery via the use of popups
Let’s take a look at these two elements in depth.
How to create a Book Direct campaign that will take back business from the OTAs
We know from Google
Creating a popup suite that is effective but not spammy
Popups are effective at grabbing attention, so if you have a strong book direct campaign, a popup will turn window shoppers into sales. While popups are highly effective, they can be distracting, so they must be used with restraint. Don't flood users with a full-screen popup on every page as they will quickly click away out of frustration. Our solution is to serve a full-screen popup to users once, and then keep an unobtrusive sidebar tab visible at all times that expands out to show the full offer so that users always have access to your book direct offer.
If you create a strong book direct campaign backed up by great popup technology, your direct bookings will go up like a rocket.
Don't know where to start? Unsure on how to create popups that are targeted and follow Google guidelines?
Don’t worry - Fastrack can provide a comprehensive popup solution that will reclaim your sales from the OTAs.