HTTPS all the things

HTTPS all the things

01 Oct 2016 | Adrian Caruso

When Google advises something about how they are ranking websites, it's always worth paying attention.

Last year Google announced it would be giving more preference to websites that use HTTPS.

In short, Google want all websites to switch from HTTP to HTTPS. The ultimate goal is to make the internet and websites safer, and using SSL is a way of doing just that.


In a nutshell, SSL it is a way of encrypting the link between the server the web browser. You'll already be familiar with it every time you shop or bank online - it's indicated by the nice green padlock symbol in the address bar similar to this:

Not only do you get the ranking benefit but the other underlying message is trust. Trust in the fact that you are a company worth doing business with. Google claim that this is currently only a 'mild' ranking signal - but reading between the lines we think that it will definitely become more predominant in the future.

Starting January 2016 every website that Fastrack produces - large or small - will automatically recieve complimentary SSL, on us. We've started to roll out SSL to our existing client sites and have already seen a boost in the search engine rankings and click-throughs.

For more information about this and the many other ways we are actively working to improve the performance of our client's online presence, why not get in touch

Talk to us about our COVID19 Rebound Marketing Plan today!

About Adrian Caruso

Considered a leader in digital business growth and marketing in the lifestyle, tourism, travel and hospitality sectors, Adrian has successfully launched and grown a number of companies in the online, retail, franchise and property space over the last 20+ years. Starting Fastrack over 12 years ago Adrian now leads a team of digital marketing and branding specialists working with many Australasia leading brands.

Want to see what we can do? Let's have a conversation!