Four ways that design impacts your website's conversion rates
Many hotel websites struggle to compete with OTA’s and sometimes increasing direct bookings is as simple as having a website with a well thought out design. Here are four elements of design that impact your website’s conversion rates and user experience:
- Visual Hierarchy
An effective website design will present information and visuals in a particular way so that the most important information is more visible, and
- Responsive Design
In 2018, a website that functions on a desktop but not on a mobile is not good enough. Up to 50% of websites are now viewed using a mobile device, and this number is rising every year. So if your website design looks and performs poorly on a mobile or tablet, then addressing this is an easy way to help increase direct bookings and reduce bounce rates.
A strong brand presence is so important for website design and your hotel marketing in general. If you think of some of the biggest names in the fast food industry, their memorability relies heavily on their branding, which is supported
- Interaction Design
People are visual creatures, we love a beautiful photo or a fun animation. By including elements of interactivity, your users will feel more involved with your brand and are more likely to stay on your website for longer.
This doesn’t mean that every element on a website should have animation or interactive elements. It should have a
Do you need help to increase conversion rates on your website? Or perhaps it’s time for a design refresh to assist with your direct bookings. Fastrack has an expert team who specialise in marketing, website design and conversion rate optimisation (CRO) for the hotel and travel industries. Contact us and see how we can improve your hotel’s bookings and occupancy rates today.