And that's a wrap! A wrap up of Maximum Occupancy 2015

And that's a wrap! A wrap up of Maximum Occupancy 2015

20 Nov 2015 Michele Mayhew

Well that’s a wrap, folks.

We are very pleased to report that Maximum Occupancy, held in both Sydney and Auckland this year, was an overwhelming success.

The feedback that we have received from conference goers from both countries has been extremely positive, and we grateful that so many, from large hotel chains to small B&B’s, were able to take away so much.

We are also already planning the 2016 conferences, with the aim of them being bigger and even better than this year.

If you weren’t able to make it to either the Auckland or Sydney Maximum Occupancy conference this year, don’t fret, here are some of the fantastic highlights from both countries.

New Zealand

In Auckland, one of the most exciting announcements of the day was the launch of the world’s largest hotel booking app, HotelTonight, in New Zealand. Attendees heard from Stefan Cordiner of HotelTonight, who covered the burst in mobile usage and bookings made on mobiles, as well as statistics and trends from the app.

If anyone could make numbers interesting it would be Matthew Burke of STR Global – he’s the man with all the numbers for the industry and the only person who can turn this data into actionable insights and strategies for hoteliers. His insightful presentation explored and proposed new ways New Zealand hotel operators of all types and sizes and all markets are able to drive additional revenue and ultimately profitability.

Goodbye to one-size-fits-all experiences, hello personalised, just-for-me service will ensure that you own the guest relationship and to beat your competition. JD Cain from Revinate showed New Zealand attendees what can easily be done in-house to ensure guests choose your property, remain loyal and book directly each and every time.

New Zealand’s leading social media expert, Jon Randles of Mosh Social Media looked at the growing importance of social media and how it can be used to drive results to your brand. The session covered easy steps that lead to success, as well as pitfalls to avoid.

The Auckland conference featured many, many more fantastic speakers and panellists, of which a full list can be found here.

Australia

In Sydney, attendees had the opportunity to listen to Mike Abbott of Uber, one of the world’s most successful companies in the ‘disruptive industry and share economies’ share their secrets to success, their view on the hotel industry, including AirBnB, and how hoteliers need to start thinking disruptively before someone else does. It was an inspiring presentation from a company on the outside of the hotel industry, looking in.

Attendees had the opportunity to listen to some of the industry’s best on how they face the daily challenges of running a highly successful hotel. Hotel managers involved in the session included, Steven Gargano of Cambridge Hotel, Arpad Romandy of Amora Hotel Jamison Sydney, Adrian Dent of The Lancemore Group, and Phillip Pratley of The Grace Hotel.

The effervescent Andy Jiang, Head of Asia Development at Tourism Australia, outlined some of the staggering statistics regarding the number of Asian travellers coming to Australia over the next 5 years, and in particular, what growth and change we should expect over the next five years (hint: hoteliers of every type and in every destination should get ready!).

Paul Nahoun from Facebook & Instagram was another highlight of the day, discussing the importance of multi-device dynamics, changing consumer needs, and becoming increasingly strategic through personalised engagement on Facebook and Instagram. Think about it: what starts with the thumb, leads to consideration, preference and bookings.

The Sydney conference featured many, many more fantastic speakers and panellists, of which a full list can be found here.

Want to see some snaps from the day? Click here to view photos from the Auckland conference, and here to view photos from the Australian conference.

Presentations will be available online soon.

About Michele Mayhew

Michele is Fastrack Group’s Digital Marketing Consultant. Originally from the beautiful Whitsundays in North Queensland, she has a Bachelor of Tourism Management and a strong background in tourism sales and marketing (particularly the accommodation sector) having worked previously for Ocean Hotels and Tourism, Tourism Tropical North Queensland and Ecotourism Australia. She has a passion for all things digital and when not exploring exciting destinations like India, Michele loves to cook and dabble in photography.

Want to see what we can do? Let's have a conversation!