Insights

How to Make the Most of Your Hotel Email Marketing

04 Apr 2017 Catherine Torbey

Email marketing is a necessity when forming your hotel digital marketing strategy. We have put together the top 5 ways to optimise email marketing for your hotel.

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Interactive Prototyping

07 Mar 2017 Megan Yoerger

Interactive prototyping is now more commonplace in the web design industry. But why is this an important step for designers?

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The Need for Speed

15 Feb 2017 Sam Haakman

A faster site means better online business, yet webpages are getting larger and heavier every year. How do we fight back and take sales from users expecting a snappy, responsive web service? Read on.

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HTTPS all the things

01 Oct 2016 Adrian Caruso

Starting early this year we're offering complimentary SSL on all Fastrack client websites - but what on earth does that actually mean?

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Website Maintainability

13 May 2016 Jeremy Morris

When developing a website one aspect that should not be overlooked is the ease of maintenance of that website. There are always bound to be design changes, bug fixes and display issues that arise at some point. The time taken to fix these issues often has some relation to the already existing codebase.

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How to Convert OTA Guests into Direct Bookings

26 Apr 2016 Adrian Caruso

At Fastrack we get approached on a weekly basis by hoteliers of all types and sizes about a common problem…..their OTA (Online Travel Agent) bookings are growing constantly each month in comparison to bookings made via their direct channel. In fact many hoteliers OTA bookings are around 50% of their total bookings. This means that one out of every two guests is costing them at least 20% commission.

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