Search Engine Optimisation
Competing against the multi-million dollar online travel agencies (OTAs) and your local competitors is easy - you just need to be smart about SEO and use an agency that has the industry experience. Good SEO gets you ranking high in Google for the right search terms so people who may book with you and find you. With over 16 years experience working with some of APAC's leading travel and hotel brands, we can help you successfully build a SEO and Content Strategy
Fastrack and our group of highly innovative SEO and Content Specialists, provide a wide variety of search engine optimisation strategies and tactics to make sure you appear near the top of the search engine results page.
Pay Per Click Advertising
No digital marketing is more flexible or timely than pay-per-click (PPC) advertising. Using popular search engines, display, travel and social networks and META sites, this advertising method allows you to maximise traffic, sales and leads through instant exposure. And now with our own Google Hotel Ads platform, you will be able to get an even better ROI.
Every campaign is custom-built by a team of qualified and highly experienced professionals who understand the paid search and how to compete against the OTAs. They know what type of ads and copy converts best and when to display them. They then closely monitor each campaign to capture conversions at a cost-efficient rate. Your PPC is carefully tracked and the results reported to you daily so you know the exact return from the advertising. This makes it one of the most reliable marketing methods and minimizes risk.
Conversion Rate Optimisation
Are you constantly testing on a weekly basis different calls to action (CTA), different content and designs to convert more website visitors into bookings? Our Conversion Rate Specialists know exactly what your website needs to increase conversions. Using our intelligent 'Booking Funnel Visualisation and Leakage' know-how, we can stop most leakage to the online travel agents (OTAs) almost instantly. We run weekly A/B split testing to test different content to ensure every person who visits your website has maximum chance of booking direct from you.
Do You Make the Mistake of Changing Your Website?
Don’t make the mistake of changing bits and pieces yourself or getting your web guy to make random revisions. The change may decrease sales! Let the experts take a scientific approach to get you the most sales.
Having worked on hundreds of hotel websites and running over 70 A/B split test each weeks for our existing clients, we know what gets bookings and can transfer this knowledge to your website. However, your website is unique and what works for one hotel may not work for you.
What is A/B Split Testing
We follow a split-testing methodology which puts the suggested changes to your website against the current version to see what performs best. As an example, your old booking button is presented to 50% of your website visitors while the new button is shown to the other 50%. You may learn that the new button design gets you 78% more clicks to your booking system and translate to 61% more revenue.
There are hundreds opportunities or mistakes your website could be making from page layout, removing pages, adding pages, background colour, headlines, images, form fields, testimonials, and more. Let Fastrack fix the leaks on your website to boost direct bookings.
Using email marketing combined with a good CRM to drive direct bookings is the most cost-effective marketing channel based on ROI. Especially when a guest has initially booked via an OTA. Increase guest interaction with your business, keep them informed and entice them to come back and book direct the next time. Using our recommended industry specific CRM's and our innovative email marketing campaigns, coupled with precise tracking software, it will measure the efficiency of your campaigns to increase repeat guests and boost guest satisfaction.
Social media is a global exchange. People are talking about your hotel on-line and you must manage this. It's a chance to meet your audience wherever they are and engage them as peers. But we take social media even further, capturing that engagement around your brand and funneling it into conversions. Let us work with you to create an engaging content and strategies to help you drive more bookings.