Crossley Hotel is a 4 star contemporary downtown hotel in the centre of Melbourne offering both leisure and business travellers spacious accommodation, unique extras and personalised service. Situated in the very heart of Melbourne CBD, the Crossley Hotel is the perfect place to comfortably unwind while remaining close to major points of interest.
Being a well established property in a competitive Melbourne market, Crossley Hotel required a fresh new digital marketing strategy to ensure they remained visible to potential guests and to drive more direct bookings and less bookings from Online Travel Agents.
After several workshops with key stakeholders, a new fully responsive website was created, using Fastrack CMS, specifically designed for the accommodation industry including unique features such as Fastrack Dynamic Room Rates. To boost visibility online to their primary target markets, an innovative search marketing strategy was launched that included Fastrack’s Dynamic Display Ads, Remarketing and our unique analytics marketing dashboard, Fastrack Gauge. This dashboard style system provides Crossley Hotel a key advantage over the competition with real-time data and reporting including insights into the performance of their search marketing campaigns in $ value in bookings made.