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Bannisters offer coastal resort accommodation in Mollymook Beach, New South Wales. Their two boutique hotels boast poolside relaxation and plenty of dining options including the famous Rick Stein at Bannisters restaurant.

The Challenge

Bannisters contacted Fastrack Group about improving their organic traffic in an ever-increasing landscape of online competition. In addition to these goals, they wanted help with their content strategies to optimise the user experience and compete with OTA’s in organic search results.

The Solution

Bannisters appointed Fastrack Group to lead their SEO and consult on content marketing and conversion optimisation. Fastrack conducted technical audits of the website and made many improvements. Next, Fastrack built a six month, SEO-driven content strategy for Bannisters and reworked much of the existing website content to target specific keywords. Fastrack also increased the presence of the brand across the internet, external to Bannister’s own website. Additional recommendations were made to improve user experience and conversion rate optimisation.

The Results

9% increase in website sessions

70% reduction in bounce rate

21% increase in page views

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