The Australian Leisure and Hospitality Group (ALH) is a
ALH Group is currently operating over 98 individual accommodation businesses with unique digital assets, brands, and levels of accommodation. They required an agency with experience in launching new hotel brands and developing digital assets capable of performing under high levels of traffic and across all devices.
This included a new brand, website with supporting back-end technology to integrate with their accommodation PMS and all ALH Group loyalty programs including Monty's Rewards and Woolworths Rewards. Accompanying the launch of their new website, ALH
ALH Group appointed Fastrack to assist create their new brand, NightCap Hotels, the website, and an ongoing, multi-channel digital strategy. Bookings on the site are managed via an API with the ALH Property Management System allowing complete control over the user’s booking experience.
Fastrack built the NightCap Hotel website architecture to ensure it performs well regardless of the server-load and guards against outages caused by unusually high volumes of traffic. This was achieved by using the latest in server technology,