Australia Leisure & Hospitality Group (ALH)

Overview

The Australian Leisure and Hospitality Group (ALH) is a market leading accommodation and hospitality provider with more than 330 licensed venues and 550 liquor outlets and over 98 accommodation businesses across Australia. Partially owned by Woolworths, their diverse portfolio includes Dan Murphy’s, BWS, Grazier’s Steakhouse and a range of iconic hotels. 

The Challenge

Currently operating over 98 individual accommodation businesses with unique digital assets, brands, and levels of accommodation, ALH Group required an agency with experience in launching new hotel brands in Australia and developing the new digital assets. This included a new branded website with supporting back-end technology to integrate with their accommodation PMS and ALH Group loyalty programs.  After the launch of their new website (due early October 2017) they require an over-arching digital strategy to launch their new brand.

The Solution

ALH Group appointed Fastrack to launch their new brand and website, and an ongoing digital strategy including SEO, SEM, email marketing and social media.  After the launch of the website, an ongoing CRO strategy will be delivered to drive conversions and overall revenue through the website of the new brand.

The Results

As the ALH website is not due to launch until October 2017, it is too soon to read the results. Check back soon for launch information and outcomes. 

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